California-based service aggregator and mobile payment company, Square making its footprint in restaurant space with the lunch of its point-of-sale system with on-demand delivery integration which handles several things from menu updates, employee scheduling, floor layouts. The company already has made its way into retail stores and service-based businesses.
Square’s new platform powers the technology from Square’s Caviar delivery business, however resulting in a combined first-party ordering platform. The new platform not only gives restaurants a consolidated software portal to handle their business needs but also reduces friction for restaurants looking to use food delivery to boost sales.
The POS platform formed to be fast, elegant as well as cohesive. Even, the new system allows restaurant managers and servers to see delivery and pickup orders, also reducing incorrect orders.
Square Seller Lead Alyssa Henry said, “With Square for Restaurants, we’re excited to finally be able to serve this customer segment and deliver on a couple of key things that are core to Square but also highly valued by sellers of all types.”
Square’s Caviar acquisition was stepped ahead in 2014 which has helped the company grow its subscription and services-based revenue to nearly $100 million. However, it’s serving as a differentiator among the bevy of restaurant POS systems.
Caviar Lead at Square, Gokul Rajaram said, “Caviar’s experience working with thousands of top restaurants across the country gave us the unique insight we needed to build a one-stop point of sale with on-demand delivery integration.” Further, he added, “We’re excited to bring Caviar and Square together and let our restaurant partners grow their businesses through delivery in an even more effortless way.”